Cabal ad staff to star in fly-on-the-wall series

A fly-on-the-wall documentary featuring Cabal Communications, with the working title Tears in the Toilet, is to air on BBC 2 in January.

A fly-on-the-wall documentary featuring Cabal Communications, with

the working title Tears in the Toilet, is to air on BBC 2 in

January.



The four-part series has been filmed over 15 months and covers the

trials and tribulations of the then start-up publisher, endowed with

chief executive Sally O’Sullivan’s unique ethos.



The show focuses on a number of characters from the launch team and

three senior ad managers are set to become TV celebrities. They are Good

Health ad director Charmian Denison, Real Homes ad director Mark

Lonergan and Helen Brocklebank, who last week joined Emap Elan as

business director for its new creative solutions unit.



Nothing was off limits as the cameras went into both internal meetings

and agency presentations. More worryingly for the staff, the cameras

were also present during many of their drinking sessions.



A spokesperson revealed: ’There are quite a few people who are worried

what their close ones are going to think when they see the

programmes.’



Denison, a self-confessed attention seeker, is looking forward to the

notoriety: ’They might include some embarrassing karaoke sessions but,

what the hell, I might be the next Maureen from Driving School.’



Brocklebank’s ambitions are less bold: ’I just hope I can come out of it

with some self respect and with my reputation intact,’ she said

nervously.



’It might be a bit Ab Fab. We were such evangelists, almost like a

cult,’ she added.



Ad agency St Luke’s, which has a unique ethos where staff own and manage

the business, featured in a similar documentary this year. But chairman

Andy Law has no misgivings. ’Other agencies thought it would be the

death of us but it’s given a huge boost to our profile,’ he said.



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