Cabal Communications is to step up its presence in the men’s
magazine market with the launch of two magazines in March 2000.
One title will be a monthly lifestyle magazine aimed at men aged 25 and
over. Push, the former editor of IPC’s dance magazine, Music, will edit
the title and Mark Wernham, a former section editor on IPC’s Melody
Maker, has been appointed deputy editor.
Push said: ’The magazine will be different from anything out there. We
are aiming for a slightly older audience than Loaded and FHM.’
Push and Wernham came up with the idea for the magazine and approached a
number of companies to produce it, including Cabal.
Matt Snow, editor of Emap Metro’s rock music magazine, Mojo, is leaving
the company to join Cabal and launch a second magazine in the men’s
Andy Sutcliffe, managing director of Cabal, said: ’Matt Snow’s magazine
will be aimed at the older men’s market, while Push’s title will be a
hip, urban magazine.’
Sutcliffe said that both magazines aimed to eventually achieve a
circulation of around 100,000. A list of ad agencies will be drawn up in
the next couple of months to work on launch campaigns for the new
Cabal already has a presence in the men’s magazine market with Front,
launched last October, which achieved an average monthly sale of 140,154
in the six months to June.