The Cable Advertising Sales Company, wholly owned by Trinity Mirror
Group, has secured a deal with a group of cable companies to sell
airtime to an additional 600,000 London homes.
Cable Advertising Sales, the former sales house for Live TV, has signed a
deal with Cable&Wireless, Telewest and Cable London and will start selling
from the beginning of January next year.
The sales team of 20 will kick off by targeting regional clients such as
the Evening Standard as well as the national newspapers, and will
concentrate on winning promotional ad spots.
Jon Waters, sales director at The Cable Advertising Sales Company, said
that the deal would provide a good opportunity for TV advertisers in
London. ’With the increase of access to cable homes in London, we hope to
attract a host of new advertisers to the cable TV market,’ he
The deal marks the first contract for The Cable Ad Sales Company since
Trinity Mirror Group’s decision to hold on to the sales house despite
the sale of the Live TV contract.