One in eight of all UK homes now have cable television and
subscriber numbers are continuing to rise, according to figures released
by the Independent Television Commission last week.
The UK commercial TV regulator's latest set of statistics reveals that
take-up of cable television rose by 17.5 per cent in the year to 1 July
1999. Demand for other cable services such as telephone lines also
continued to grow.
Of the three million British cable subscribers, there are now 2.9
million potential viewers for operators like Sky 1 and the Channel
The ITC's findings will also please Eurosport, QVC, UK Gold, Cartoon
Network and BBC News 24. These channels, some of which are also
available on digital satellite, now have a potential cable audience of
over two million as many of them are offered to customers as part of
The cable industry has slowed its programme of cable installation to
focus on marketing to people who are able to received the service but
who have not signed up.
Demand for other cable services, such as telecommunications, also
increased by 24 per cent. Around 900,000 cable phone lines were
installed in the same period.