Cable & Wireless launches first European campaign

- Cable & Wireless has launched its first pan-European advertising campaign this week to promote its new global business arm, Cable & Wireless Global Businesses.

- Cable & Wireless has launched its first pan-European advertising campaign this week to promote its new global business arm, Cable & Wireless Global Businesses.

The £5 million print campaign, created by Scholz & Friends, is targeted primarily at senior executives in multinational companies and IT managers responsible for global communications.

The campaign, which launches on Thursday, will on the day feature in every available colour spot spread within the Wall Street Journal Europe.

The campaign sets out to dramatise the capabilities of the company by highlighting facts such as C&W's position as a major global carrier of Internet, voice, video and data traffic and that it owns one-twelfth of the world's undersea fibre optic cable capacity.







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