Cadbury appoints CMW to Wispa digital account

LONDON - Cadbury has appointed CMW (formerly Clark McKay and Walpole) with the digital account for Wispa following a three-way pitch.

Cadbury appoints CMW to Wispa digital account
The agency beat Dare and Iris to the business and will create a communications campaign ahead of a relaunch of the Wispa brand later this year.

The campaign will be digitally focused but will also include above-the-line elements including TV and press.

The appointment comes as Cadbury reviews its £25 million UK media planning and buying business, which currently handled by Starcom.

Wispa was withdrawn in 2003, but brought back for a trial period last October after a Facebook campaign called for its reinstatement.