Cadbury 'charity shop' by Fallon

Cadbury Dairy Milk launched its next Glass and a Half Full film, continuing the campaign created by Fallon and following previous spots 'gorilla', 'trucks' and 'eyebrow dance'.

Created by Sam Hibbard and directed by Megaforce the ad launches with a 60 second version.

This Glass and Half Full Production is set to go beyond the TV with a campaign set to deliver new ways to participate with the brand across digital, events and PR.