Cadbury "Cupboard raider" by VCCP

Cadbury's enthusiasm for childhood altruism remains strong in its new campaign for Dairy Milk Fingers.

A 40-second TV spot sees a young boy raiding the kitchen cupboard at home for some Fingers so he can take them to school. We soon realise that it's because he wants to share the treats with his friend in the playground.

The work is consistent with Cadbury's messaging since appointing VCCP in 2017: showing the genorosity of children. VCCP debuted this idea with "Mum's birthday" in January 2018, followed by "Secret Santa" in November.

Credits

Marketing manager, Cadbury Mondelez
Advertising agency
Business director
Account director
Account manager
Agency producer
Executive creative director
Creative director
Planner / CSU director
Media agency
Media planner
Production company
Director
Producer
Audio post-production
Post-production (colour)
Post-production (online)
Post-producer (colour)
Post-producer (online)

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