Cadbury Dairy Milk "The originals" by VCCP

Cadbury Dairy Milk encourages people to stop and listen to what the older generation has to say as part of the next iteration of its campaign to end loneliness.

The ad tackles the stereotypical questions that elderly people are asked, such as whether they feel cold or are sleeping well. Instead, those in the film say they want to be asked about interesting things such as travelling the world, being a bodybuilding champion or "kissing the most famous rockstar on the planet".

The campaign is once again in partnership with Age UK, for which Cadbury raised £450,000 with its 2019 "Donate your words" work. It was created by James Rafter and Myles Vincent, and directed by Billy Boyd Cape through Academy. 


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