Cadbury Darkmilk "It's a bit grown up" by VCCP

Cadbury's nostalgic campaign joins forces with '80s and '90s icons Jason Donovan and Kim Wilde to invite "grown up" people to try a new chocolate bar.

The spots are speaking "solely to those" who remember Jason’s mullet and the wedding of the decade, or who know all the words to Kim’s hit song Kids in America. Darkmilk is a richer and creamier chocolate bar. The work was written by Peter Reid, art directed by Rob Ellis and directed by Vince Squibb through Academy.

Credits

Agency
PR agency
Client
Business director
Senior account manager
Category director of chocolate for Northern Europe
Global brand director
Associate marketing director
Marketing manager
Brand manager
Creative directors
Copywriter
Art director
TV producer
Planning director
Planner
Designer
Media agency
Production company
Director
Cinematography
Producer
Audio post production
Post production

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE