Cadbury "Egg 'n' Spoon" by Fallon

Cadbury is bringing back its Egg ’n’ Spoon product for Easter and has released a TV ad to promote it. Fallon created the work, which follows the release earlier this month of a masterbrand spot for Cadbury that introduced the "free the joy" strapline. The latest ad shows a father and daughter performing an intricately choreographed routine as they unwrap and tuck into a Dairy Milk Egg ’n’ Spoon. The spot is part of a £3 million integrated campaign. It was created by Darren Beresford and Rick Gayton, and directed by Tomas Mankovsky through Blink.

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