Cadbury has partnered with ITV for a series of five ads featuring celebrities including Fearne Cotton, Paddy McGuinness and Leigh Francis. PHD and Drum conceived the campaign, which continues to use Cadbury’s "unwrap joy" line. In the first spot, which will air during Coronation Street on 14 November, Cotton and McGuinness find a giant present with Francis (as Keith Lemon) inside. The work was directed by Toby Baker through ITN Productions.
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