Cadbury "How do you NOT eat yours" by VCCP London

Cadbury has launched an integrated campaign, created by VCCP London, promoting its Creme Egg.

Marking what the company claims is already the lead-up to Easter, Cadbury is offering finders of limited-edition half milk chocolate, half white chocolate eggs up to £10,000, on the condition that the winning product is not eaten.

The work spanning TV, online, radio and OOH features two 30-second films written by Simon Connor and Stephen Cross and directed by Jeff Low through Biscuit Filmworks.


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