An all-star cast compete to become the next Milk Tray Man in the new Cadbury ad.
Denise Lewis, Joey Essex, Spencer Matthews, Shaun Williamson, Thom Evans and Robbie Savage are put through their paces by James Coombes, the current Milk Tray Man, to become the new face of the brand. Dressed all in black, they need to prove they have what it takes by successfully breaking into a bedroom and performing a stunt on a train in front of a blue screen. Evans almost makes it until, at the end, he is unable to open a briefcase containing a box of the chocolates. The film was created by Gravity Road and directed by Steve Bendelack through Hungry Man.