Cadbury "Mum's birthday" by VCCP

Cadbury's new TV ad takes the brand back to its family roots in the first campaign by VCCP since the agency won the business last year.

The film tells a simple story about generosity and human connection as a girl goes into a corner store to buy a bar of Cadbury Dairy Milk for her hard-working mum’s birthday. She pays using trinkets such as a button and fake diamond ring, but despite leaving him out of pocket the shopkeeper accepts these objects and even returns the girl’s favourite – a miniature unicorn – as "change". The spot has a warm, homely feel that harkens back to the brand’s "A finger of fudge is just enough" ads from the 1970s. It was created by Chris Birch, Jonny Parker, Peter Reid and Rob Ellis, and directed by Fréderic Planchon through Academy Films.