Cadbury, Nike and Domino's lead shortlist for the Marketing New Thinking Awards 2018

Cadbury, Nike and Domino's are the most shortlisted brands at this year's Marketing New Thinking Awards, held in partnership with Sky Media, while VCCP leads the way among agencies.

Cadbury, Nike and Domino's lead shortlist for the Marketing New Thinking Awards 2018

Cadbury is shortlisted with VCCP in Brand Evolution and Creative Excellence: The Big Idea for "There’s a glass and a half in everyone", and in Live Brand Experience for "The Glass and a half shop". 

Domino's is also shortlisted with VCCP in Brilliance On A Budget and Content Excellence: Standalone project for "Domino's recovery channel", and in The Chatbot for "Dom Juan".

VCCP – shortlisted nine-and-a-half times in total – is also nominated twice with Amnesty International, and twice with O2 – with one of these two a joint entry with Havas Media.

Nike is shortlisted with Mindshare for "Nothing beats a Londoner" under three categories: Brand evolution, Content excellence: best campaign and Social storytelling. Mindshare is shortlisted twice more, with IHG Crowne Plaza and Grow@Mindshare.

The other agencies with the most appearances on the shortlist are Manning Gottlieb OMD, with six, MediaCom with five (three of which are for joint entries), Mother with five, and Havas Media, Lucky Generals and Total Media with three apiece.

The Marketing New Thinking Awards, now in its fourth year, takes place on Wednesday 26 September at One Marylebone in London. Tickets are available to buy here.

Claire Beale, editor-in-chief of Campaign, said: "It’s brilliant to see such an array of brands from all the major sectors demonstrating such an innovative mindset in their strategy, creative and execution. The Marketing New Thinking Awards are about celebrating those brands and agencies that are setting the agenda for the future, and this shortlist reflects exactly that."

The full shortlist

Category

Agency/entrant

Brand

Agency team of the year

George P.Johnson

GPJ UK Digital Team

Latimer

Latimer

Mindshare UK

GROW@Mindshare

the7stars

the7stars

AR/VR excellence

MediaCom

The Coca-Cola Company/Fanta

The Distillery

Voluntary Services Overseas/International Citizen Service

Best in-house innovation

A Million Ads

A Million Ads

Mail Metro Media

Mail Metro Media

Best use of tech

Initiative and Mubaloo

Amazon

MediaCom, Mobsta, Ubiquitous

American Airlines

MediaCom, Ogilvy

British Gas

The Trade Desk

The Trade Desk

Brand evolution

Mindshare UK

Nike

Mother

Diageo / Baileys

Red Brick Road

Beano Studios

VCCP

Cadbury

Brand team of the year

Guardian News & Media

Guardian News & Media

Northumbrian Water Group

NWG In House Marketing Team

The KISS Network Team

The KISS Network Team (Bauer Media)

Brilliance on a budget

Manning Gottlieb OMD

Starbucks

Manning Gottlieb OMD

The Royal Mint

Mother

KFC

Total Media

Motorola

VCCP

Domino's

Connecting with culture

CBeebies

CBeebies

Premier with UNILAD

Durex

The Corner London / Jigsaw

Jigsaw

Content excellence: best campaign

Google/Essence/OMD

Google Pixel 2

Havas Media

Beats

Lucky Generals

Hostelworld

Manning Gottlieb OMD

Age UK

Mindshare UK

Nike

Ogilvy

VOXI / Vodafone

Content excellence: standalone project

CBeebies

CBeebies

VCCP

Domino's

Creative excellence: the big idea

adam&eveDDB

Marmite

Havas Media, with VCCP

O2

Lucky Generals

Yorkshire Tea

Mother

KFC

VCCP

Cadbury

VCCP

O2

Data creativity for brand building

Grand Visual, Goodstuff, Talon

Hiscox

MullenLowe Group UK + The Romans

Diageo/Gordons

Effective long-term brand building

Mother

IKEA

Total Media

Nakd

International branded content/campaign

Lucky Generals and Amazon D1

Amazon

WeAreFearless and Golazo

Bridgestone

Live brand experience

ITV, Sky, Channel 4 & Thinkbox

ITV, Sky, Channel 4 & Thinkbox

MediaCom, The Big Kick, Frank PR

Suntory/Lucozade Energy

TOPSHOP (Supported by Fat Unicorn and Your Studio)

Topshop

VCCP

Amnesty International

VCCP

Cadbury

Marketing for good

adam&eveDDB

Lloyds Bank

Anomaly

Cancer Research UK

Havas Media

PayPal

Manning Gottlieb OMD

Age UK

VCCP

Amnesty International

Verbalisation Ltd

Global Coalition Against Daesh

Media team of the year

MediaCom

n/a

UNILAD

UNILAD

Power of partnership

FleishmanHillard Fishburn

Crocs

Latimer

VOXI by Vodafone

Mindshare UK

IHG Crowne Plaza

Social Chain

Superdry

Social storytelling

Manning Gottlieb OMD

Starbucks

Mindshare UK

Nike

Mosquito Digital

Zoflora

Smart Energy GB

Smart Energy GB

Social Chain

Sky Bet

Targeting excellence

Manning Gottlieb OMD

Virgin Trains

Medialab [in collaboration with Open and Good Innovation]

Scope

Total Media

Kwiff

The chatbot

Lidl UK

Lidl UK

VCCP

Domino's

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