Cadbury has released a campaign to mark the launch of two chocolate bars – Dairy Milk Ritz and LU. Fallon created the work, which comprises TV, digital, social and PR activity. The TV spot follows the same narrative established in Cadbury's January brand campaign, when it launched the strapline: "Free the joy." In the latest ad, a passport-control officer takes a bite of chocolate and then begins to dance around the airport to Dancing Shoes by Plaza. The work was created by Manu Diaz and Gonza Delgado, and directed by David Wilson through Colonel Blimp.
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