Cadbury Roses "What do you say?" by VCCP

Cadbury Roses' first ad for 20 years follows a boy as he gets picked up from school and says "Roses" to everyone he meets to show his appreciation.

The dad is confused, but viewers later discover the boy overheard his teachers discussing how the best way to say thank you is with Cadbury Roses. The ad was created by William Marsden and Jordan Down and directed by Ben Liam Jones through Riff Raff.