GGT is bringing back the 60s slogan, ’bridge that gap with
Cadbury’s Snack’, for a poster and bus-side blitz to mark the relaunch
of the brand after 18 years without national advertising.
The work features a series of twin 48-sheet billboards. In each
execution, a single word such as ’morning’, ’shopping’ or ’homework’ is
split between the two posters. The gap between the billboards is
’bridged’ by a giant 3-D pack of Cadbury’s Snack and the endline runs
across both billboards.
The campaign was devised by Trevor Beattie, the creative director of
GGT, and the art director, Bill Bungay. It launches this week with a
specially constructed poster site in London featuring a giant model of
the Snack bar covered in chocolate.
Beattie said: ’We are highlighting a great proposition in as dramatic a
way as possible.’
The campaign will run for six weeks, with media planning and buying by
TMD Carat in conjunction with Mills & Allen.