GGT has devised a special-build poster for Cadbury’s Snack which
exploits the anticipated patriotism set to grip the UK during the 1988
World Cup in France this summer.
The poster goes up at London’s Vauxhall Cross from next week and at
sites in three other cities.
It is based on the brand’s existing ’bridge that gap with Cadbury’s
Snack’ campaign, which features a series of twin 48-sheet
The wrapping for the snack bar has also been redesigned to resemble the
St George’s cross flag.