Cadbury seeks shop for confectionery task

Cadbury Schweppes has approached non-roster agencies, Leo Burnett and Bates UK, about a global advertising project for its confectionery business.

Cadbury Schweppes has approached non-roster agencies, Leo Burnett

and Bates UK, about a global advertising project for its confectionery

business.



The task, which is believed to involve creating a stronger international

profile for the Cadbury’s brand, could be worth up to pounds 30

million.



However, Leo Burnett has declined to pitch because of client

conflict.



Other London agencies pitching for the project include the roster

agencies, Euro RSCG Wnek Gosper and TBWA GGT Simons Palmer. Euro handles

brands including Milk Tray, Roses and Fuse while TBWA’s portfolio

includes Dairy Milk and Flake. Last week it launched Cadbury’s Miniature

Heroes - miniature chocolate bars which rival Mars’ successful

Celebrations brand. The pitch is being run by Alan Palmer, the

international marketing director for Cadbury Schweppes worldwide.



Palmer, who moved from the top UK marketing role to international

marketing two years ago, is charged with developing a Cadbury’s

’masterbrand’.



It is not clear whether the pitch is for a one-off project or is a move

by Cadbury to consolidate its global advertising into one agency. Last

year, Cadbury Schweppes consolidated its pounds 30 million global

advertising for the Schweppes drinks portfolio into Young & Rubicam.



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