Cadbury is marking five decades of the Creme Egg with a campaign showcasing some of the outlandish ways to eat the chocolate treats.
Created by Elvis, "The Creme Egg golden goobilee" celebrates "lickers", "bakers", "dippers" and "eggsperts" from all walks of life as they enjoy the eggs in all their glory.
"Let the eatertainment begin," the ad declares, in reference to Cadbury’s 200 hidden golden eggs, which give customers the chance to win up to £5,000 between Boxing Day and Easter.
Launched today (4 January), the work was created by Rob Griffiths and James Hudson, and media was handled by Carat.
In September, Cadbury encouraged people to listen to the older generation for a campaign in partnership with Age UK.