Cadbury "The new limited edition Twirl Orange" by VCCP

Cadbury celebrates the Twirl Orange "Unlimited Edition" with a campaign focusing on how the chocolate bar, which was previously available for a limited time only, can be purchased anytime and anywhere.

The ad pokes fun at language used on limited edition products, highlighting the "unlimited" nature of the chocolate bar, using lines such as "exclusively available everywhere" and "available now or whenever". It also singles out some of the (many) shopkeepers and corner shops that will be stocking the Twirl Orange.

The work was created by Jack Snell and Joe Lovett.

Credits

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Senior brand manager
Brand manager for Cadbury Twirl
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