Cadbury "The return of the Milk Tray Man" by Fallon London

Fireman Patrick McBride, the winner of a nationwide competition to become the Milk Tray Man, lands on screens this weekend.

McBride stars in a TV ad set in the Altai Mountains over the Mongolian-Manchurian steppe.

All the components we expect in a Milk Tray ad are here – the dramatic theme music, exotic location, James Bond-style hero and, of course, the classic line: "And all because the lady loves Cadbury Milk Tray."

Credits

Marketing manager, Mondelez International
Agency
Creative director
Agency producer
Agency group account director
Agency planning director
Agency account manager
Production company

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