Cadbury "This doesn't need to end" by VCCP

Cadbury celebrates the myriad acts of kindness, big and small, happening during the coronavirus pandemic.

The quietly observed film showcases the many ways in which UK residents have shown generosity and stayed connected throughout this period of isolation, reminding viewers: "When lockdown is over, all this doesn’t need to be over." The footage was captured by DOPs who filmed in their own homes and with their families during lockdown, gathering real-life stories.

The ad launched during Gogglebox on Friday (1 May). It was created by Chris Birch and Jonny Parker, and directed by Tom Sweetland through Clouded Vision. Media was handled by Carat.

Credits

Brand
Agency
Head of global brands
Global brand director, Cadbury
Associate marketing director, Cadbury Equity (UK)
Creative directors
Agency producer
Media agency
Global client leads
Strategy partner
Client business director
Production company
Director
Producer
Editor
Post production
Executive post producer
Producer
Lead flame
Nuke compositor
Sound design
Colourist
Group managing director
Business directors
Senior account manager
Group planning directors
Senior planner