Cadbury "This doesn't need to end" by VCCP

Cadbury celebrates the myriad acts of kindness, big and small, happening during the coronavirus pandemic.

The quietly observed film showcases the many ways in which UK residents have shown generosity and stayed connected throughout this period of isolation, reminding viewers: "When lockdown is over, all this doesn’t need to be over." The footage was captured by DOPs who filmed in their own homes and with their families during lockdown, gathering real-life stories.

The ad launched during Gogglebox on Friday (1 May). It was created by Chris Birch and Jonny Parker, and directed by Tom Sweetland through Clouded Vision. Media was handled by Carat.


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