Cadbury Trident 'got me goat' by JWT London

The JWT London ads invoke the spirit of "revolutionary poets", inspired by the recent rise of dub poetry -- poems spoken to reggae rhythms. In the ad, a dub poet on stage is complaining about chewing gum that has no flavour, when a member of the audience introduces him to Cadbury Trident peppermint gum. Overcome by the flavour, he takes to the streets to tell the world about the gum -- the final shot sees him sailing down the Thames with a "mastication for the nation" banner attached to his boat.