Cadbury Twirl Orange "Precious cargo" by VCCP

Twirl brings in the big guns to celebrate the return of its limited-edition citrus-flavoured chocolate bars.

After Cadbury and VCCP ran the first ever presale for a chocolate bar with Twirl Orange in August, the brand lets customers know that the bars are back in shops so everyone can get a chance at buying one this year.

The ad begins as a giant shipment of Twirl Orange is loaded into an armoured van. In a bid to ensure all chocolate bars are delivered to shops across London, each shipment is delivered via briefcase to local shops, as shoppers watch bemusedly.

It was created by James Rafter and Myles Vincent, and directed by Tom Clarkson. Media is handled by Carat.

Credits

Brand
Marketing activation director
Senior brand manager
Brand manager
Associate director marketing, Cadbury Equity
Agency
Creative directors
Creative team
Social content and influence director
Business director
Senior account director
Account manager
Account executive
Group planning director
Planning director
Integrated project director
Senior creative producer
Producer
Design
Senior designer
Artwork
Director
Colourist
Production partner
Media agency
PR
Website and eCRM