Cadbury Twirl Orange "Precious cargo" by VCCP

Twirl brings in the big guns to celebrate the return of its limited-edition citrus-flavoured chocolate bars.

After Cadbury and VCCP ran the first ever presale for a chocolate bar with Twirl Orange in August, the brand lets customers know that the bars are back in shops so everyone can get a chance at buying one this year.

The ad begins as a giant shipment of Twirl Orange is loaded into an armoured van. In a bid to ensure all chocolate bars are delivered to shops across London, each shipment is delivered via briefcase to local shops, as shoppers watch bemusedly.

It was created by James Rafter and Myles Vincent, and directed by Tom Clarkson. Media is handled by Carat.


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