Cadbury "unwrap joy" by Fallon

Cadbury has released the first Christmas campaign for its Dairy Milk chocolate bar. Fallon created the 60-second TV spot, in which children wake up on a winter morning to find their street not covered in snow but purple paper. They then rush outside to unwrap houses, cars and lamp-posts, while two boys rugby-tackle a paper snowman that explodes with bars of chocolate. The spot ends with the line: "Unwrap joy." It was created by Thom Glover and Eoin McLaughlin, and directed by Kim Gehrig through Somesuch & Co.

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