Cadbury "What makes it so Twirly?" by VCCP

Have you ever thought about what makes a Twirl chocolate bar so... Twirly?

Two friends ponder this essential question in the brand’s new campaign by VCCP. While Sarah considers outlandish explanations such as crop circles and wizardry, Myles is more sceptical. The campaign aims to bring in a younger shopper between 16 and 25 as well as retain the brand’s core audience of 25- to 44-year-olds. It was created by Nick Sheppard and Tom Webber and directed by James Rouse through Outsider. 

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