Cadbury's Milk Tray "the search is on" by Fallon London

James Coombes has once again donned his black turtleneck to play the Milk Tray Man in a new ad from the Mondelez International brand.

Fallon London created the TV spot, which first aired on 9 October. It opens on Coombes in his secret Milk Tray lair surrounded by memorabilia from the original 80s ads. He explains that Cadbury is running a competition to find a new Milk Tray Man – someone better-suited to the times – before diving out of a window. The work was created by Nick Bell and directed by Tomas Skoging through Acne. Golin, Elvis, PHD, Gravity Road and RPM are handling other aspects of the integrated campaign.