Caffrey’s decides on Emap’s portfolio for tactical promotions

Emap Metro’s portfolio of magazines, websites and radio stations is being blitzed by Bass Brewers for a tactical promotion for Caffrey’s.

Emap Metro’s portfolio of magazines, websites and radio stations is

being blitzed by Bass Brewers for a tactical promotion for

Caffrey’s.



The aim of the promotion, dubbed ’Storm the Weekend’, is to strengthen

the ’storm brewing’ theme, which featured in the latest commercial

through Roose & Partners, Caffrey’s agency of record. The ad focuses on

the cloudy look of a pint of Caffrey’s as it is poured, showing how its

stormy nature is a catalyst for a lively night.



The promotional work -which offers consumers the chance to win a pair of

tickets for a luxury weekend on a cruise liner - has been created by the

Leeds agency, Poulter & Partners, and is exclusive to Emap. Runner-up

prizes include ten crates of Caffrey’s and Emap Metro subscriptions.



Ads will run in FHM, Sky, Q, Empire and Heat, beginning next month and

ending next June. As part of the initiative, Emap Metro will offer

Caffrey’s money-off vouchers to those who take up a magazine

subscription in January.



The promotion will also run across the FHM, Q and Empire websites in

January and February and Caffrey’s will sponsor the Friday Night Kiss

show on the Big City radio network.



Winners of the promotion will spend one night in Cannes and another in

St Tropez during the Cannes Film Festival.



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