Emap Metro’s portfolio of magazines, websites and radio stations is
being blitzed by Bass Brewers for a tactical promotion for
The aim of the promotion, dubbed ’Storm the Weekend’, is to strengthen
the ’storm brewing’ theme, which featured in the latest commercial
through Roose & Partners, Caffrey’s agency of record. The ad focuses on
the cloudy look of a pint of Caffrey’s as it is poured, showing how its
stormy nature is a catalyst for a lively night.
The promotional work -which offers consumers the chance to win a pair of
tickets for a luxury weekend on a cruise liner - has been created by the
Leeds agency, Poulter & Partners, and is exclusive to Emap. Runner-up
prizes include ten crates of Caffrey’s and Emap Metro subscriptions.
Ads will run in FHM, Sky, Q, Empire and Heat, beginning next month and
ending next June. As part of the initiative, Emap Metro will offer
Caffrey’s money-off vouchers to those who take up a magazine
subscription in January.
The promotion will also run across the FHM, Q and Empire websites in
January and February and Caffrey’s will sponsor the Friday Night Kiss
show on the Big City radio network.
Winners of the promotion will spend one night in Cannes and another in
St Tropez during the Cannes Film Festival.