Pete Cain and Louis Bogue, the creatives famous for their
award-winning work on Silk Cut cigarettes, join Bartle Bogle Hegarty as
senior creatives this week.
Cain, a writer, and Bogue, his art director, are joining BBH after what
Bruce Crouch, the agency’s creative director, said had been a less than
happy period for them at Lowe Howard-Spink.
The pair - former Campaign Faces to Watch - won acclaim for their
’cheesegrater’ press ad for Silk Cut, which was conceived while they
were on placement at M&C Saatchi and which won a gold and four silvers
at the 1996 Campaign press awards.
It was their work on Silk Cut and British Airways that caused Crouch to
keep track of them. As a senior team they will work across the range of
’I made a mental note of them when they featured in Faces to Watch and
moved for them when I heard they wanted to leave Lowes,’ Crouch
’For some reason it didn’t happen for them there and they didn’t get the
work out. But they are a visual team, which is what we need here.’
Cain acknowledged that the pair’s ten-month spell at Lowes had been
frustrating because of the agency’s loss of its UDV business.
’We’d cracked the brief but the business walked away,’ he said.
But he was adamant that their exit had not been prompted by the merger
between Lowes and Ammirati Puris Lintas. ’If anything, the merger made
the place buzz as well as providing new opportunities. But an offer from
BBH was just too tempting to pass up,’ Cain said.
’We’ve been impressed with BBH’s work since the late 80s right up to the
present day, particularly the Levi’s and Audi campaigns which have been
Bogue graduated from the American College with a BA in commercial art
seven years ago. His first placement was at M&C Saatchi where he was
offered a permanent job.
Cain was a student at the School of Communication Arts and completed
placements at Saatchi & Saatchi and GGT before being hired by M&C