Cake stages teddy bears' picnic in Potters Field

Agency Cake is behind the giant-sized teddy bears' picnic that appeared in London's Potters Field Park this morning (8 October).

Cake stages huge teddy bears' picnic
Cake stages huge teddy bears' picnic

Cake was commissioned by Novartis to launch a campaign called ‘Protecting Our Tomorrow’, which aims to highlight the impact of bacterial meningitis in the UK.

Photographer Anne Geddes unveiled the 3,400 teddy bears. Each one represents someone who will contract the life-threatening disease in the UK every year.

The campaign is being run by Novartis Vaccines and Diagnostics.

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