Calcraft takes on AMV new business

Helen Calcraft has been handed the new-business task at Abbott Mead Vickers BBDO with a brief to help attract clients to the agency for the millennium.

Helen Calcraft has been handed the new-business task at Abbott Mead

Vickers BBDO with a brief to help attract clients to the agency for the

millennium.



She steps in to fill the business development role vacated by Chris

Thomas, who quit to become managing director of Ammirati Puris Lintas

(Campaign, 22 August).



The former drama student becomes only the third new-business director in

the 20-year history of the agency, which relied on its high-profile

creative work as its main new-business tool until 1992.



A more proactive approach was signalled by the arrival of Cilla Snowball

- now head of client services - from Ogilvy & Mather as AMV’s first,

formal new-business head.



Andrew Robertson, the managing director of AMV, said that although

Calcraft would have day-to-day responsibility for the agency’s business

development and publicity programme, her key role was a long-term

one.



’We have a focused new-business programme and we know exactly which

clients we would like to work with in the next five years,’ he added.

’Helen’s role is to develop and implement plans to make that possible.

Despite being a very large agency we still have a surprising number of

gaps.’



Calcraft’s new role will result in a scaling down of her account

responsibilities, which include Dulux, Ovaltine and Kiss FM. She will

also combine the job with her studies for an MBA at the London Business

School.



The agency considered appointing an outsider before opting for

Calcraft.



’The job involves working closely with people within the agency so it’s

easier to make an appointment from within,’ Robertson said.



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