More calls for curbs on junk-food TV ads

The Government-appointed champion for children's rights has joined the calls for a ban on junk-food ads on TV before the 9pm watershed.

Professor Sir Albert Aynsley-Green, the children's commissioner, also called for tighter curbs on ads for unhealthy foods in magazines, posters, text messages, internet pop-ups, cartoon and film sponsorships and a ban on the use of celebrities.

His intervention is significant as it is the first time a government watchdog has backed the growing campaign by pressure groups for action on junk-food commercials. Ministers are resisting calls for a statutory approach.

Aynesley-Green spoke out after research by his office, based on interviews with 200 youngsters, found that ads were "drowning out" healthy-eating messages and left children confused.

Ellie Lewis, project development officer for the National Children's Bureau, which carried out the research, said: "Children and young people know that many of the foods and drinks heavily marketed to them are unhealthy, but the 'fun factor' used by advertisers often wins them over."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus