CALM "Call for help" by Adam & Eve/DDB

Outdoor displays for CALM reveal in real time how many men call the charity's helpline, with the aim of destigmatising the act of reaching out.

Made in partnership with Adam & Eve/DDB and Ocean Outdoor, the ads are running across London, Manchester and Birmingham and are connected live to CALM’s free and anonymous helpline. Suicide remains the single biggest killer of men under 45 in the UK. The work was created by Zoe Nash and Sali Horsey.

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Marketing & communications director
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Creatives
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Production company
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Production assistants
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Animator
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Director of Ocean Labs
Creative solutions
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