CALM "Covid Blocker" by Adam & Eve/DDB

The Campaign Against Living Miserably (CALM) has launched a free Google Chrome extension that removes coronavirus-related content and news from the web browser.

The CALM Covid Blocker aims to help people take a break from the stress and anxiety of the pandemic news cycle. It is available on the Chrome Web Store and works by identifying and blocking images and text related to Covid-19 on any site visited.

Since lockdown began, CALM, a movement against suicide, has seen a record-breaking demand for its helpline. CALM chief executive Simon Gunning said: "It’s a challenging time for everyone with so much happening right now. Trying to keep up with the 24-hour news cycle can be detrimental to our mental wellbeing as it can be a constant source of anxiety and worry. 

"We’re not suggesting people avoid the news altogether – it’s important to keep up to date with the latest advice and keep safe – but limiting when and how much Covid news you consume is one way that might help keep your feelings in check and give you the power to switch off and get some headspace."

The work was created by Matthew Butler and Esrael Alem at Adam & Eve/DDB and produced by Gutenberg Global. 


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