CALM "Stay" by Borderland

Campaign Against Living Miserably (CALM) has unveiled a film by Borderland to coincide with World Suicide Prevention Day.

Launching today (10 September), the film was directed by duo Simon and Ben at the agency. It stars four people sharing their personal stories to help end the stigma around the subject of suicide, as well as a bereaved father.

CALM also staged a 10-minute takeover of the Piccadilly Circus lights to share quotes and images from the film, which is being promoted on online and digital channels.