CALM "Suicide notes" by Adam & Eve/DDB

CALM (The Campaign Against Living Miserably) ran a powerful press campaign for National Suicide Prevention Day on Sunday.

The charity showed three real suicide notes donated by supporters of CALM who are still alive to raise awareness of the fact that suicide is the biggest killer of men under 45. The work was created by Adam & Eve/DDB. 

Credits

Client
Creative agency
Group chief creative officer
Executive creative directors
Deputy executive creative directors
Business director
Account manager
Planning director
Photographer
Head of design
Designer
Producer
Retouching

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