CALM "The Invisible Opponent" by Seven Stones and AMV BBDO

Campaign Against Living Miserably (CALM) is encouraging those struggling with their mental health to open up and seek support with an integrated campaign by Seven Stones and Abbott Mead Vickers BBDO.

Spanning TV, social media, video-on-demand and outdoor digital billboards, the work features a film using real footage of Tyson Fury’s fight against Deontay Wilder in 2018, but with Fury's opponent digitally removed, representing sufferers' hidden problems.

It was written and co-directed by Zac Ellis. The media company was the7stars.

Credits

Client
Marketing and communications director
Head of brand and marketing
Creative agencies
Creative director and writer
Chief creative officer
Planning
Account team
Media agency
Sound design
Music supervision
Post-production company
MPC
VFX supervisor
Post-producer