CALM 'the silence is killing us' by BMB

Beattie McGuinness Bungay has created an outdoor campaign for CALM (Campaign Against Living Miserably), a charity set up in response to the high suicide rate among men.

The men featured in the shots, including E4’s Fonejacker Kayvan Novak and the world-champion beatboxer Faith SFX, have been captured mid-sentence as if they are getting something off their chest.

The campaign promotes the launch of the CALM helpline and text service in London.

It was written by Joe Bruce and art directed by Kate Baker. The photographer was Josh Cole.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.