AgencyWieden & Kennedy London
Camden Town Brewery rebranded its signature Camden Hells lager as Camden Heroes to raise money for healthcare workers during the coronavirus pandemic.
All proceeds from the limited-edition Camden Heroes, on sale for £10 per six-pack from today (29 April) at the brand’s online shop, will be donated to charities supporting healthcare workers. Camden is also giving 20,000 cans to front-line staff at London hospitals, ambulance stations and clinics as a gesture of gratitude when they end their shifts. Additionally, all NHS staff can claim a free six-pack of the lager by signing up online, using their work email address and entering the code "HEROESFORHEROES" at checkout.
The work was created by Derek Lui and Molly Wilkof.