Camden Town Brewery "Camden Heroes" by Wieden & Kennedy London

Camden Town Brewery rebranded its signature Camden Hells lager as Camden Heroes to raise money for healthcare workers during the coronavirus pandemic.

All proceeds from the limited-edition Camden Heroes, on sale for £10 per six-pack from today (29 April) at the brand’s online shop, will be donated to charities supporting healthcare workers. Camden is also giving 20,000 cans to front-line staff at London hospitals, ambulance stations and clinics as a gesture of gratitude when they end their shifts. Additionally, all NHS staff can claim a free six-pack of the lager by signing up online, using their work email address and entering the code "HEROESFORHEROES" at checkout. 

The work was created by Derek Lui and Molly Wilkof. 

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member