Camelot "a new dawn for Lotto" by Abbott Mead Vickers BBDO

Camelot turns to song for its new campaign to launch the revamped £2 Lotto game. The TV ads include a reworking of Gilbert O’Sullivan's Ooh-Wakka-Doo-Wakka-Day, with new lyrics to introduce the features of the game. Lines of the song are performed by characters such as office workers, construction workers, fishermen and a rugby player. The various locations aim to represent different aspects of UK life. The work was created by Abbott Mead Vickers BBDO and directed by Peter Cattaneo through Academy.


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