Camelot turns to song for its new campaign to launch the revamped £2 Lotto game. The TV ads include a reworking of Gilbert O’Sullivan's Ooh-Wakka-Doo-Wakka-Day, with new lyrics to introduce the features of the game. Lines of the song are performed by characters such as office workers, construction workers, fishermen and a rugby player. The various locations aim to represent different aspects of UK life. The work was created by Abbott Mead Vickers BBDO and directed by Peter Cattaneo through Academy.
Production company producer
In-store, press, outdoor and digital executions
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