Camelot 'dream number' by Abbott Mead Vickers BBDO

Camelot has launched a new National Lottery game called Dream Numbers. Replacing Lotto Extra, the game has smaller prizes from £2 to £500,000, and gives players a better chance of winning. As part of a £1.5m launch campaign Abbott Mead Vickers BBDO has created a spot aiming to highlight how much easier it is to win. The execution starts with a man putting the net up between a set of gigantic football goalposts. The scene cuts to a bowling alley where a woman rolls a massive ball down the lane. The spot ends with a man playing a test-your-strength fairground game that only comes up to his waist. A voice over says: "Winning just got easier."