Camelot "Nicer problems to have" by Abbott Mead Vickers BBDO

It's not easy being filthy rich, as Camelot's campaign for EuroMillions proves.

If finding a parking space at your local superstore is hard enough, spare a thought for the flustered captain searching for a spot for his yacht in the crowded Riviera. This everyday problem, and more, is addressed by Camelot in a TV campaign that launches tonight (7 September) during Emmerdale.

The work is supported across social, digital, print, digital out-of-home, radio and cinema.


Client, marketing and consumer director
Head of draw based games
EuroMillions marketing manager
EuroMillions brand manager
EuroMillions junior brand manager