Camelot, the National Lottery operator, has left its media
arrangements unchanged after asking its planner and its buyer to repitch
for its pounds 30 million business.
Media Planning Group has retained the media planning account, while OMD
UK will continue to handle buying.
OMD, the incumbent on Camelot's buying business, was invited to pitch
for the planning account in February, following Camelot's controversial
retention of the Lottery licence. The review raised the possibility of
the group's media being centralised into one agency for the first time.
Media Planning scooped the planning business from Saatchi & Saatchi in
1998, when OMD grabbed the buying account from Zenith Media.
The stakes for last month's pitch were raised by Camelot's promise to
substantially increase the Lottery's marketing budget next year. This
pledge is believed to have been central to its success in trumping a
licence bid from the Richard Branson-backed People's Lottery.
Camelot retained the licence at the second attempt and has promised an
overall marketing budget of pounds 90 million in 2002, with
above-the-line spend set for pounds 40 million.
'This is a great endorsement of our strategic product unit Catalyst,'
Media Planning's managing director, Marc Mendoza, said. 'We have come
out of the process a great deal stronger with a top quality team that
includes many non-traditional disciplines. OMD has a good planning
reputation so it's very flattering to beat it and we look forward to
continuing working with it in the future.'
The creative account remains with WCRS.