The review is being overseen by the AAR and the Camelot marketing department, headed by marketing director Martin Pugh. The account is held by Abbott Mead Vickers BBDO, which has handled Camelot's advertising since 2003 and has been invited to repitch for the business.
The Lotto business accounts for the lion's share of Camelot's adspend. The operator begins its third lottery licence in February 2009 and is planning increased investment to support its Lotto game in the coming months. Camelot invested £14m advertising Lotto in 2007, but plans to increase this spend to £20m this year.
For full story see tomorrow's issue of Marketing.