Feature

Campaign Annual 2007: Top 10 Creative Directors

1. Juan Cabral, Fallon

The enigmatic Argentinian dynamo continues on his path to creative world domination, and, judging by his output in 2007, no-one is going to stop him. The year began with two strong spots for Sony that focused on the electronic giant's Blu-ray and high-definition technology. Then there was the sure-to-be legendary "gorilla" spot for Cadbury and, to cap that off, the third ad in his consistently brilliant "colour like no other" campaign for Sony Bravia, starring a host of animated rabbits leaping around New York.

2. Tony Davidson and Kim Papworth, Wieden & Kennedy

The consistently strong creative output of Wieden & Kennedy owes no small debt to its creative chiefs, and 2007 was a year to be proud of. Honda and Nike still sparkle as the twin jewels in the creative crown, but look out for good things from the recently won Nokia and Visa accounts.

3. Damon Collins, Mother

In his three years at Mother, Damon Collins has been widely credited with turning around the creative output on the agency's Boots account, with a number of warmly received campaigns for a difficult client. Testament to his skill is his poaching by Rainey Kelly Campbell Roalfe/Y&R, where he'll have an interesting portfolio of accounts on which to work his charm.

4. Ed Morris, Lowe London

Ed Morris has yet to return to the dizzy creative heights of 2005, no doubt a result of a severely depleted creative team at Lowe London these days. Indeed, rumour has it, the only thing keeping him at the agency is an enviable remuneration package. There are certainly any number of interested rivals out there who'd be only too happy to talk to Morris, should he decide to turn his back on that.

5. Robert Saville and Mark Waites, Mother

OK, so Mother's work for the Post Office polarised opinion, but it's been another great year for the Biscuit Building's creative department, nonetheless. Robert Saville and Mark Waites have maintained their uncompromising creative standards for ten years now, and have shown they haven't lost their trademark touch with the brilliant return of Al and Monkey for PG Tips.

6. Yan Elliot and Luke Williamson, WCRS

It's taken a while for the former Mother creatives to settle at WCRS, but their influence was strongly felt this year. Consistently strong work for BMW, a powerful brand campaign for Sky and a charming spot for Brylcreem combine on the reel to make the agency's creative firepower as fearsome now as its new-business machine has always been.

7. Trevor Beattie, Beattie McGuinness Bungay

Beattie McGuinness Bungay's creative output is growing in strength as the agency matures and grows, yet it still bears the unmistakeable brand of its co-founder, Trevor Beattie. The professional Brummie's hand was all over the agency's pitch-winning work for Ikea - a "not for sale" sign and campaign to make houses homes, not investments.

8. John O'Keeffe, Bartle Bogle Hegarty

Bartle Bogle Hegarty's consistently high standards earns John O'Keeffe a number eight spot in this year's top ten creative directors. Despite the departure of his former partner and second-in-command, Russell Ramsey, the BBH creative department is still a powerhouse, and should never be underestimated.

9. Brian Fraser and Simon Learman, McCann Erickson

There were more than a few questioning faces when Brian Fraser and Simon Learman succeeded Robert Campbell as joint executive creative directors at McCann Erickson London. But the pair has silenced many critics with the improvements made in creativity across a number of accounts. Highlights included American Airlines, Premier Foods and the Heinz brief, which swept the board at the Campaign Poster Awards this year.

10. Jeremy Craigen, DDB London

VW is still the creative jewel in the crown at DDB London, and few car ads could beat "night drive" for style and panache in 2007. Craigen might have a reputation for playing hard, but he works harder - the DDB creative department rarely slips up, and 2007 was no exception to the rule.

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